Bloom & Wild letterbox delivery package

Bloom & Wild

Delivery API Integration

From 2022-2024, I led the team building the live delivery integration that powered Bloom & Wild's "zero-emissions delivery" option, coordinating between XeroE's and Bloom & Wild's engineering teams.

Every day, the system automatically routed thousands of orders - from compact letterbox flowers to full-size hand-tied bouquets - to XeroE's fleet of electric bikes and cargo bikes, with major volume spikes during Valentine's Day rushes.

Key features:

  • Real-time order tracking through a comprehensive webhook system
  • Live updates from order creation through to delivery completion
  • Photographic proof of delivery for every order
  • Support for both same-day and next-day delivery options with custom tracking pages

The system consistently delivered superior performance to Royal Mail, achieving Bloom & Wild's promise of 95% on-time delivery while maintaining zero emissions through sustainable last-mile logistics.

XeroE API Documentation

Building platforms for the AI era? Get in touch.

emmanuel@powellclark.com

London, UK