From 2018 to 2019, I worked with the Mporium customer success team to implement Mporium IMPACT technology for major advertising agencies including GroupM, Havas, and WPP.

Mporium IMPACT was an innovative adtech platform that leveraged real-time environmental data signals – TV broadcasts, news events, social media trends, and weather patterns – to programmatically trigger digital advertisement bidding and creative changes, significantly enhancing engagement metrics.

Working alongside the product team, I helped implement and optimize IMPACT-driven campaigns for notable clients including British Airways, Oanda, Samsung, Skoda, and Eve Sleep (formerly Eve Mattress).

Key campaigns included:

• British Airways' pioneering Twitter-signals programmatic ad campaign during a major sporting event
• Oanda's financial market sentiment-triggered forex advertising
• Samsung's competitive device launch response campaigns
• Skoda's weather and TV-synchronized digital marketing
• Eve Sleep's digital presence optimization across search and social

The diagram in the gallery illustrates IMPACT's sophisticated signal monitoring, decision automation, and action delivery architecture.